Marketing

Farmer influencer Ioan Humphreys. Photograph: @that_welsh_farmer/Instagram Farmer influencer Ioan Humphreys. Photograph: @that_welsh_farmer/Instagram The ObserverFarming ‘We’ve become the voice of agriculture’: the social media influencers driving the big farming protests With tens of thousands of followers, the online community is a powerful part of the campaign against government tax policy James Tapper Sun 17 Nov 2024 … Read more

Start making scents: the smells of Subway and Aesop will be familiar to passersby. Photograph: AP/Guardian Design Start making scents: the smells of Subway and Aesop will be familiar to passersby. Photograph: AP/Guardian Design Retail industry This article is more than 6 months old ‘It’s the brand speaking to you’: the scent firms making smells … Read more

‘Consumers chose a dish soap with a picture of cut lemons on the label over one with a picture of whole lemons,’ says Zachary Estes. Photograph: Getty ‘Consumers chose a dish soap with a picture of cut lemons on the label over one with a picture of whole lemons,’ says Zachary Estes. Photograph: Getty Retail … Read more

In a bold marketing move, Lululemon in Los Angeles gave people who had bought a dupe of one of its products the chance to exchange them for the real thing. Photograph: Bloomberg/Getty Images In a bold marketing move, Lululemon in Los Angeles gave people who had bought a dupe of one of its products the … Read more

The success is all down to clever marketing, experts say. Photograph: Liquid Death The success is all down to clever marketing, experts say. Photograph: Liquid Death Food & drink industry This article is more than 6 months old Liquid Death: the viral canned water brand killing it with gen Z This article is more than … Read more

Photograph: Crezalyn Nerona Uratsuji/Alamy (Posed by a model) Photograph: Crezalyn Nerona Uratsuji/Alamy (Posed by a model) Pass notesLife and style This article is more than 4 months old The strange, secret life of Hello Kitty: if she isn’t a cat, then what is she? This article is more than 4 months old After 50 years, … Read more

Ruth Eastwood oversaw the revival of theatres including the Poole Lighthouse, the Leicester Curve and the Blackpool Grand Ruth Eastwood oversaw the revival of theatres including the Poole Lighthouse, the Leicester Curve and the Blackpool Grand Other livesTheatre This article is more than 2 months old Obituary Ruth Eastwood obituary This article is more than … Read more

Rory Sutherland: ‘I’d have to appear in Big Brother or Strictly to achieve a commensurate amount of fame that quickly.’ Photograph: Dean Hindmarch Rory Sutherland: ‘I’d have to appear in Big Brother or Strictly to achieve a commensurate amount of fame that quickly.’ Photograph: Dean Hindmarch Rory Sutherland This article is more than 1 month … Read more

Direct-to-consumer women’s health companies like Julie and Wisp offer emergency contraceptives and birth control on demand with the same glossy branding found in a Sephora aisle. Composite: The Guardian/Getty Images/Wisp/Julie Direct-to-consumer women’s health companies like Julie and Wisp offer emergency contraceptives and birth control on demand with the same glossy branding found in a Sephora … Read more

Now you see it, now you don’t … advertising hoardings seen from the M4 in west London. Photograph: Shaun A Daley/Alamy Now you see it, now you don’t … advertising hoardings seen from the M4 in west London. Photograph: Shaun A Daley/Alamy OpinionAdvertising This article is more than 1 month old Do motorway billboards signal … Read more