Marketing

‘The darker you are, the less you’re worth’: the influencer pay gap

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Influencing looks like a dream job for many, but the rewards are not evenly distributed, a report has found. Photograph: DisobeyArt/Getty Images/iStockphoto Influencing looks like a dream job for many, but the rewards are not evenly distributed, a report has found. Photograph: DisobeyArt/Getty Images/iStockphoto Social media This article is more than 5 months old ‘The … Read more

Chevrolet dealership’s The Office-inspired TikTok series goes viral

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The Dealership’s Mohawk Chevrolet in Ballston Spa, New York. Photograph: Google Maps The Dealership’s Mohawk Chevrolet in Ballston Spa, New York. Photograph: Google Maps US small business This article is more than 4 months old Chevrolet dealership’s The Office-inspired TikTok series goes viral This article is more than 4 months old Led by a gen … Read more

‘Advergames’: how games platform Roblox became a corporate marketing playground

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Illustration by Observer Design. Illustration by Observer Design. The ObserverGames This article is more than 4 months old ‘Advergames’: how games platform Roblox became a corporate marketing playground This article is more than 4 months old Advertising to children is strictly regulated – but household brands are flooding the gaming platform Roblox with interactive marketing. … Read more

‘There is an incredible hunger for it’: why classic films are making a comeback in cinemas

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‘The ultimate reward is the contribution to culture’ …Malcolm McDowell in Caligula, 1979. Photograph: Everett Collection Inc/Alamy ‘The ultimate reward is the contribution to culture’ …Malcolm McDowell in Caligula, 1979. Photograph: Everett Collection Inc/Alamy Movies This article is more than 3 months old ‘There is an incredible hunger for it’: why classic films are making … Read more

Tobacco giant accused of ‘manipulating science’ to attract non-smokers

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PMI is betting on its IQOS smokeless devices as a next-generation tobacco product and has targeted politicians and doctors for endorsements. Photograph: Akio Kon/Bloomberg/Getty PMI is betting on its IQOS smokeless devices as a next-generation tobacco product and has targeted politicians and doctors for endorsements. Photograph: Akio Kon/Bloomberg/Getty Global health This article is more than … Read more

Battle over Easy trademark puts fundraising site under scrutiny by Charity Commission

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Stelios Haji-Ioannou, founder of easyJet, has launched legal action against the site. Photograph: Bloomberg/Getty Images Stelios Haji-Ioannou, founder of easyJet, has launched legal action against the site. Photograph: Bloomberg/Getty Images The ObserverCharities This article is more than 3 months old Battle over Easy trademark puts fundraising site under scrutiny by Charity Commission This article is … Read more

Indie brewers ditch ‘craft beer’ tag as drinkers are ‘misled’ by global brands

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One of the range of Camden beer brands, now owned by Anheuser-Busch InBev. Photograph: Thomas Eversley/Alamy One of the range of Camden beer brands, now owned by Anheuser-Busch InBev. Photograph: Thomas Eversley/Alamy Food & drink industry This article is more than 1 month old Indie brewers ditch ‘craft beer’ tag as drinkers are ‘misled’ by … Read more

Watchdog rules Eurostar ads on social media for £39 seats were misleading

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A Eurostar train at St Pancras International station in London. Photograph: Will Oliver/EPA A Eurostar train at St Pancras International station in London. Photograph: Will Oliver/EPA Eurostar This article is more than 1 month old Watchdog rules Eurostar ads on social media for £39 seats were misleading This article is more than 1 month old … Read more