If you want higher rankings, Google says you should ‘make great, relevant content’ If you want higher rankings, Google says you should ‘make great, relevant content’ Digital rights, digital wrongsTechnology This article is more than 12 years old Google admits that Plato’s cave doesn’t exist This article is more than 12 years old Cory Doctorow … Read more
Open doorThe Guardian This article is more than 12 years old The readers’ editor on… how headlines can be more easily misunderstood online This article is more than 12 years old Chris Elliott On the web, the headline is often all people see, shorn of any context that might be provided by a subheading or … Read more
‘Headline writing is harder than it looks’ ‘Headline writing is harder than it looks’ OpinionNewspapers This article is more than 10 years old The secrets of great headline writing This article is more than 10 years old David Marsh The technology may have changed but the headline writer’s art is still to summarise an article … Read more
The average click-through rate for a link on Twitter is around 1.6%. Photograph: Yoshikazu Tsuno/AFP/Getty Images The average click-through rate for a link on Twitter is around 1.6%. Photograph: Yoshikazu Tsuno/AFP/Getty Images Voluntary Sector Network This article is more than 8 years old It’s time for charities to stop wasting money on social media This … Read more
Between 2000 and 2004, Google’s revenues increased by nearly 4,000%. Photograph: Leon Neal/Getty Images Between 2000 and 2004, Google’s revenues increased by nearly 4,000%. Photograph: Leon Neal/Getty Images The ObserverGoogle This article is more than 2 years old Is Google’s domination of the internet finally over? Search me… This article is more than 2 years … Read more
Program or be programmed? Schoolchildren learn to code. Photograph: Alamy Program or be programmed? Schoolchildren learn to code. Photograph: Alamy The networkerInternet This article is more than 11 years old How algorithms secretly shape the way we behave This article is more than 11 years old Algorithms, the key ingredients of all significant computer programs, … Read more
The Jackson Heights neighborhood in Queens, New York. Photograph: Richard Levine/Alamy The Jackson Heights neighborhood in Queens, New York. Photograph: Richard Levine/Alamy Tech and the cityCities This article is more than 9 years old Cracks in the digital map: what the ‘geoweb’ gets wrong about real streets This article is more than 9 years old … Read more
The algorithm change only affects results on mobile devices so check to see how much of your traffic comes through mobile searches. Photograph: Boris Roessler/Epa The algorithm change only affects results on mobile devices so check to see how much of your traffic comes through mobile searches. Photograph: Boris Roessler/Epa Digital entrepreneursMedia & Tech Network … Read more
Search ‘idiot’ and this is what you see, pictures of Donald Trump. Photograph: Shawn Thew/EPA Search ‘idiot’ and this is what you see, pictures of Donald Trump. Photograph: Shawn Thew/EPA Donald Trump This article is more than 6 years old Search ‘idiot’, get Trump: how activists are manipulating Google Images This article is more than … Read more
The Huffington Post UK relies on a fluency of established online skills The Huffington Post UK relies on a fluency of established online skills Monday noteMedia This article is more than 12 years old News publishers need to get with the program This article is more than 12 years old Traditional media needs to embrace … Read more