SEO is dead. Long live social media optimisation

Today’s businesses need to consider what it means to be social-media optimised, with a focus on customer-centric interaction rather than merely setting up a web property in the hope that Google will deliver hits. Photograph: Steve Marcus/Reuters/Corbis Today’s businesses need to consider what it means to be social-media optimised, with a focus on customer-centric interaction … Read more

This blogger found Upworthy-style headlines very annoying. You’ll find his response utterly plausible

This man got very angry at something he read on his computer. What happened next should be self-evident from this image. Photograph: Imagehit Inc./Alamy Photograph: Imagehit Inc. / Alamy/Alamy This man got very angry at something he read on his computer. What happened next should be self-evident from this image. Photograph: Imagehit Inc./Alamy Photograph: Imagehit … Read more

Master SEO and rise up the Google rankings

Google is the primary source of enquiries for many small businesses. Photograph: Chris Ison/PA Google is the primary source of enquiries for many small businesses. Photograph: Chris Ison/PA Business essentials This article is more than 9 years old Master SEO and rise up the Google rankings This article is more than 9 years old Cramming … Read more

Grand designs: how to build the perfect website

Creating a successful business website isn’t child’s play, but there are ways to make it easier. Photograph: Mazo77/Alamy Creating a successful business website isn’t child’s play, but there are ways to make it easier. Photograph: Mazo77/Alamy Accessing expertise This article is more than 9 years old Grand designs: how to build the perfect website This … Read more

The Guardian has moved to HTTPS🔒

Drawn lock in front of java code screenshot Photograph: Yuri Samoilov Drawn lock in front of java code screenshot Photograph: Yuri Samoilov Engineering blogWeb browsers This article is more than 8 years old The Guardian has moved to HTTPS🔒 This article is more than 8 years old Discover why and how the Guardian has moved … Read more

Google will modify search algorithms to tackle clickbait

So-called ‘SEO spam’ has long been a thorn in the side of companies like Google Photograph: Beata Zawrzel/NurPhoto/REX/Shutterstock So-called ‘SEO spam’ has long been a thorn in the side of companies like Google Photograph: Beata Zawrzel/NurPhoto/REX/Shutterstock Google This article is more than 2 years old Google will modify search algorithms to tackle clickbait This article … Read more