In a bold marketing move, Lululemon in Los Angeles gave people who had bought a dupe of one of its products the chance to exchange them for the real thing. Photograph: Bloomberg/Getty Images In a bold marketing move, Lululemon in Los Angeles gave people who had bought a dupe of one of its products the … Read more
‘Headline writing is harder than it looks’ ‘Headline writing is harder than it looks’ OpinionNewspapers This article is more than 10 years old The secrets of great headline writing This article is more than 10 years old David Marsh The technology may have changed but the headline writer’s art is still to summarise an article … Read more
The Microsoft CEO, Satya Nadella, speaks at the company headquarters in Redmond, Washington, in May. Photograph: Lindsey Wasson/AP The Microsoft CEO, Satya Nadella, speaks at the company headquarters in Redmond, Washington, in May. Photograph: Lindsey Wasson/AP Microsoft This article is more than 1 month old Microsoft sails as AI boom fuels double-digit growth in cloud … Read more
Illustration: Elia Barbieri/The Guardian Illustration: Elia Barbieri/The Guardian The big ideaGenetics This article is more than 5 months old The big idea: can you inherit memories from your ancestors? This article is more than 5 months old The science of epigenetics suggests we can pass on trauma – but trust and compassion too Hannah Critchlow … Read more
The success is all down to clever marketing, experts say. Photograph: Liquid Death The success is all down to clever marketing, experts say. Photograph: Liquid Death Food & drink industry This article is more than 6 months old Liquid Death: the viral canned water brand killing it with gen Z This article is more than … Read more
The average click-through rate for a link on Twitter is around 1.6%. Photograph: Yoshikazu Tsuno/AFP/Getty Images The average click-through rate for a link on Twitter is around 1.6%. Photograph: Yoshikazu Tsuno/AFP/Getty Images Voluntary Sector Network This article is more than 8 years old It’s time for charities to stop wasting money on social media This … Read more
Attendees take a closer look at Apple’s iPhone 16 during an announcement of new products at Apple headquarters in Cupertino, California, on 9 September 2024. Photograph: Juliana Yamada/AP Attendees take a closer look at Apple’s iPhone 16 during an announcement of new products at Apple headquarters in Cupertino, California, on 9 September 2024. Photograph: Juliana … Read more
Illustration: Elia Barbieri/The Guardian Illustration: Elia Barbieri/The Guardian The big ideaNeuroscience This article is more than 4 months old The big idea: why your brain needs other people This article is more than 4 months old Your own thoughts are just part of the picture – relationships are vital to the way you think Huw … Read more
Photograph: Crezalyn Nerona Uratsuji/Alamy (Posed by a model) Photograph: Crezalyn Nerona Uratsuji/Alamy (Posed by a model) Pass notesLife and style This article is more than 4 months old The strange, secret life of Hello Kitty: if she isn’t a cat, then what is she? This article is more than 4 months old After 50 years, … Read more
Between 2000 and 2004, Google’s revenues increased by nearly 4,000%. Photograph: Leon Neal/Getty Images Between 2000 and 2004, Google’s revenues increased by nearly 4,000%. Photograph: Leon Neal/Getty Images The ObserverGoogle This article is more than 2 years old Is Google’s domination of the internet finally over? Search me… This article is more than 2 years … Read more