Tobacco giant accused of ‘manipulating science’ to attract non-smokers

PMI is betting on its IQOS smokeless devices as a next-generation tobacco product and has targeted politicians and doctors for endorsements. Photograph: Akio Kon/Bloomberg/Getty PMI is betting on its IQOS smokeless devices as a next-generation tobacco product and has targeted politicians and doctors for endorsements. Photograph: Akio Kon/Bloomberg/Getty Global health This article is more than … Read more

Master SEO and rise up the Google rankings

Google is the primary source of enquiries for many small businesses. Photograph: Chris Ison/PA Google is the primary source of enquiries for many small businesses. Photograph: Chris Ison/PA Business essentials This article is more than 9 years old Master SEO and rise up the Google rankings This article is more than 9 years old Cramming … Read more

From higher tariffs to lower taxes, will Donald Trump’s economic plan pay off?

The Fearless Girl sculpture outside the New York Stock Exchange building. Wall Street stocks surged after Donald Trump’s election win. But his radical economic plan is high stakes, with a big risk of higher inflation and consumer prices. Photograph: Timothy A Clary/AFP/Getty Images The Fearless Girl sculpture outside the New York Stock Exchange building. Wall … Read more

The big idea: is nostalgia killing politics?

Rose-tinted spectacles … are there any new ideas in politics? Illustration: Elia Barbieri/The Guardian Rose-tinted spectacles … are there any new ideas in politics? Illustration: Elia Barbieri/The Guardian The big ideaBooks This article is more than 1 month old The big idea: is nostalgia killing politics? This article is more than 1 month old From … Read more

Swearing at work is particularly common in north of England, judge says

The judge said he was satisfied that ‘swearing should not be acceptable in a workplace’ but added that it was common everyday experience particularly in the north. Photograph: SDI Productions/Getty Images/iStockphoto The judge said he was satisfied that ‘swearing should not be acceptable in a workplace’ but added that it was common everyday experience particularly … Read more

Battle over Easy trademark puts fundraising site under scrutiny by Charity Commission

Stelios Haji-Ioannou, founder of easyJet, has launched legal action against the site. Photograph: Bloomberg/Getty Images Stelios Haji-Ioannou, founder of easyJet, has launched legal action against the site. Photograph: Bloomberg/Getty Images The ObserverCharities This article is more than 3 months old Battle over Easy trademark puts fundraising site under scrutiny by Charity Commission This article is … Read more

Grand designs: how to build the perfect website

Creating a successful business website isn’t child’s play, but there are ways to make it easier. Photograph: Mazo77/Alamy Creating a successful business website isn’t child’s play, but there are ways to make it easier. Photograph: Mazo77/Alamy Accessing expertise This article is more than 9 years old Grand designs: how to build the perfect website This … Read more

The chatbot optimisation game: can we trust AI web searches?

Illustration: Observer design Illustration: Observer design The ObserverArtificial intelligence (AI) This article is more than 1 month old The chatbot optimisation game: can we trust AI web searches? This article is more than 1 month old Google and its rivals are increasingly employing AI-generated summaries, but research indicates their results are far from authoritative and … Read more

The big idea: how games can change your life

Check yourself … we should be playing for play’s sake. Illustration: Elia Barbieri/The Guardian Check yourself … we should be playing for play’s sake. Illustration: Elia Barbieri/The Guardian The big ideaBoard games This article is more than 1 month old The big idea: how games can change your life This article is more than 1 … Read more

Brutal hours, tyrants and chest pains: a freelance producer on the reality of British TV

Filming on the set of a Bollywood film in London. Photograph: Matthew Mawson/Alamy Filming on the set of a Bollywood film in London. Photograph: Matthew Mawson/Alamy Television industry Brutal hours, tyrants and chest pains: a freelance producer on the reality of British TV ‘TV industry would not exist without freelancers, yet it bullies us “lucky” … Read more